At least one-third of the sales emails I get start with a variation on: "I hope all is well."

The line is then ubiquitous information technology's become meaningless. Both the recipient and the e-mail author know it's a nicety thrown in earlier the existent betoken of the email.

With buyers' attention spans at an best depression, reps can't afford to waste product a single line. Download Now: 25 Proven Sales Email Templates [Free Access]

If y'all're an abuser of "I hope all is well,"  or "Promise you are doing well," these unlike -- and better -- ways to say information technology.

To that end, here's our list of alternatives that will make your email less vague, more personal, and -- hopefully -- endear yourself to the recipient plenty to become a answer.

1. "I hope this e-mail finds y'all well."

If you're the formal blazon, this e-mail opening is respectful and varied enough to distinguish your message from the deluge of other sales pitches in their inbox. If yous're reaching out to a prospect for the first time and aren't certain of the right tone to strike, yous can't go wrong with this opening line.

two. "I hope you're having an A+ [calendar week, calendar month]."

Although this sentiment is basically the same as "I hope you're well," it'due south unexpected -- which makes information technology experience more accurate.

3. "I hope you lot're having a two-coffee (versus a iv-coffee) twenty-four hours."

Your prospect will definitely know what yous're talking about.

4. "Annihilation exciting happening in [prospect proper noun] land?"

If you're reaching out to someone you know adequately well and/or works in a fairly informal industry, take this opener for a spin.

5. "What'south the latest in your globe?"

A variation on #4.

6. "Are you excited for [upcoming event]?"

Depending on how familiar yous are with the heir-apparent -- and how data they include on their social media -- you can either make this question personal or professional person.

For instance, if they just tweeted about Game of Thrones, yous might write, "Are you excited for the next GoT episode? #WinterIsHere."

If you learned via their website that their visitor is hosting a briefing, you could ask, "Are you looking forrard to INBOUND 2019?"

7. "I hope you lot enjoyed [manufacture event]."

Connecting with the attendees of an event? Immediately establish your purpose so they know this isn't a common cold email.

viii. "I hope your iced coffee is equally cold as your leads are hot."

Use this humorous 1 with a marketer or salesperson.

nine. "I just met y'all, and this is crazy. But hither'south my meetings link: [Meetings Link]. And so call me mayhap?"

Show your personality and sense of humour with this musically-inspired call-to-action.

10. "I hope your spirits are high and your churn rates are low."

This lighthearted opener works well for prospects selling subscription products. Adapt it to other audiences past switching "churn rates" with ane of these options:

  • Refund rate
  • Marketing costs
  • Client Acquisition Cost (CAC)
  • Cancellation rate
  • Defects charge per unit

eleven. "I hope everything'south cracking at [company proper name]."

Transform the "hope you're well" line past adding some customization and a '70s spin.

12. "How are you property up in the [summertime estrus, wintertime cold, this atmospheric condition]?"

This line works with nearly everyone. Simply call up to change it once per flavour.

xiii. "I request the highest of fives."

Whether your prospect is a How I Met Your Mother fan or not, they'll smile at this cheery opening line. I recommend using it in congratulatory emails (and including this gif!).

xiv. "I hope your weekend was relaxing (and the transition into Mon wasn't too rough)."

Appeal to your prospect's love for the weekend.

15. "I promise [Last Folio Seen] was helpful."

I dear this opening line. Referring to the last page on your website that your prospect saw gives y'all credibility and opens up the door for a conversation about the content on that page. It's also easy to automate, since "Final Page Seen" is i of HubSpot's default contact backdrop.

16. "Great [blog post, LinkedIn annotate, podcast episode, interview] -- I learned [fact]."

A little flattery never hurts. If you desire to start the relationship on a high note, find something notable your prospect recently produced, contributed to, or did and compliment them on information technology.

17. "Traveled anywhere fun lately?"

When you're reconnecting with someone y'all oasis't spoken to in a few months, try this question to kicking things off again.

xviii. "How's life in [Office Location]?"

To show yous've put some effort into your message, try this question. If "Office Location" is ane of the fields in your CRM, use a personalization token to automatically update the email with your prospect's urban center.

19. "I hope you've been getting better conditions in [Function Location] than nosotros've been getting in [rep's region]."

A combination of #11 and #17.

20. "I hope the X projection yous mentioned [is off to a proficient kickoff, is coming along well, is getting great results, was a success]."

Bear witness you care about your prospect's work -- and pay attention when they talk -- by mentioning ane of their ongoing initiatives.

21. "I'grand reaching out because … "

Information technology might feel foreign at first to launch into your message with no preamble, simply trust me: You won't seem rude. In fact, most prospects volition appreciate your brevity.

Yous can make this fifty-fifty more than straightforward past simply stating your purpose.

For case, rather than saying, "I'm reaching out to offering some advice on your homepage design," you might write, "Can I offer some advice on your homepage design?"

The showtime line of your electronic mail tin hogtie the recipient to keep reading -- or prompt them to motility on. With these alternatives, the quondam is more probable.

22. "Watching whatever good shows?"

Everyone's got that one show they're binging at the moment. Build instant rapport -- and possibly even find your adjacent Netflix obsession --with this easy opener.

23. "I wanted to start by telling yous how impressed I was with [insert recent interaction]."

Did they make a nifty point in your pitch? Or maybe they wrangled a chatty colleague in your presentation? When your champion does something impressive, kickoff your next email by telling them how much yous admired their handling of the situation.

24. "Hope you're hanging in there. Sending good vibes your way!"

When yous know your prospect is facing a tough week, a big deadline, or a difficult chore, brand sure they know you're there for them.

A notation of encouragement (no strings attached) can get a long way in building a strong working human relationship and giving you an edge over competitors.

25. "Is at that place anything worse than coming back from a long weekend?"

There really isn't. Reach out to sluggish prospects after a long weekend or holiday with a reminder you're right in that location with them.

Plus, your email will probable arrive before they've jumped into any large tasks, meaning your chances of receiving a timely response skyrocket.

26. "Any practiced plans for the weekend?"

Conversational electronic mail openers like this are begging for a response. Sending this electronic mail on a Monday? Try a tongue-in-cheek approach by calculation, "It'southward never too early on to start planning, correct?"

Sending exciting emails is a great way to set yourself apart from competitors. Give your prospects something to look forward to responding to when you try these email openers.

Next, read our list of "thank you in advance" alternatives.

New Call-to-Action

New Call-to-action

Originally published November 19, 2018 6:xv:00 PM, updated June 10 2021